YouTube changed its logo for the first time in over a decade, emphasizing its iconic play button and removing the red box around the word “tube.” Lesson: Icons are a big deal, especially if you’re in the app business! Choose yours wisely because it’s what will display on people’s phones and favicons (a.k.a.
KICKSTARTER LOGO UPDATE
“The logo update follows an overhaul of the dating network’s app, which has seen the company introduce a more clean aesthetic and simplified way of displaying images and navigating from profile to profile.” – Writer Emma Tucker in Dezeen Magazine With Tinder reaching near ubiquity as a dating app, the company got rid of its wordmark and introduced a new flame-only logo in August. Try different letter case options to see what feels most true to your business. Lesson: Changing your wordmark to all caps - or all lowercase letters - can drastically change your branding. It’s evolved from the subjective to the objective, but it still looks like Calvin Klein.”
“I changed the original Calvin Klein lettering from upper and lower case to upper case – it became capitals. Calvin KleinĬalvin Klein revealed a new all-caps logo on Instagram in February, staying true to its minimalist design and skinny sans-serif font. With the year coming to a close, we look back at 12 of the most significant logo redesign examples of 2017 - and the lessons you can take from them. Their answers proved accurate: more geometric shapes, wordmarks, and a movement toward logo simplification and flat design (a two-dimensional style that’s all about crisp edges, minimalism, and typography). Earlier this year, we asked a panel of creative directors and marketers for their 2017 logo design predictions based on what they’d seen so far.
0 kommentar(er)
